In the case of 'Happiness,' I think the best thing that could have happened was for us to have had the ability to say to Todd Solondz, we want to preserve your vision of this picture even if it means we don't have the ability to release it.

For the last 75 years we have been the gold standard for family entertainment.

As good business people, we'd be silly not to tap into every fan of the book and hope they will become a fan of the movie. We don't believe we're making a Christian movie. We believe we're following the story of the book faithfully and allowing everyone to interpret it how they want depending on how they've connected to the book.

Everybody is trying to reach out to as wide an audience as possible. It may have some adult humor that goes over the heads of other audiences, but it's never so colorful that it would affect the MPAA and how they rate the movie.

We feel like this is a really strong first step in addition to all the other things we do to combat piracy,

Its themes are
about family, about not giving up on your dreams, courage, ... They are very secular virtues,
but they also could potentially be Christian virtues.