In terms of confidence that a vendor can pull it off, with multiple events at the same time, there were only a few who can do it.

Consumer confidence in all major markets has been slipping this year, a trend that has accelerated after the tragic events of September 11.

I called a time out when we were down 19. I said it's time to play with confidence; it's time to make shots. You guys are defending too hard to not make shots.

This is a pioneering concept in delivering online video. The online ad industry, in general, is climbing steadily, and online video is really hot. A free product seems like a winner to us.

There are no commitments beyond this year. We will gauge the demand and the business model to see if we have happy advertisers and happy consumers.

We think we'll surpass that.