In recent years, more and more commercial advertisements in China involve the participation of children, which is a 'spiritual pollution' of our naive and innocent kids.

Involving our kids in the market economy and various commercial activities too early will have a negative impact on their healthy growth, and the pursuit of fame and money will put them under great pressure and even lead to mental trauma.

I have submitted a proposal regarding this issue to the ongoing CPPCC session, calling for an early amendment to the existing advertising law.

I also hope that schools, teachers and parents in the country will enhance their awareness of children protection and keep their kids and students away from advertising activities.

We foresee domestic players will experience greater pressure.

That means profit margins of the foreign brands in China is even higher than what they have in the global market.