In other markets we see it as appealing to the sense of instantaneous, 'I hear it, I push buy, I get it.

To a child, often the box a toy came in is more appealing than the toy itself.

I don't buy it. There are many contradictions, and it just doesn't make sense,

What we're doing is fun - if you have any sense of humor at all!

We get hit both ways now because all markets are distant. I buy diesel - 4,000 to 5,000 gallons a year - for our operations, then I have to pay for transportation to market.

It was instantaneous. We felt it at once. Here was Jamal.