In most cases, mobile users are searching for spur-of-the-moment data, like a local restaurant or directions.

I would guess it was spur of the moment.

It wasn't a racist thing. It was a spur of the moment thing.

The operators are striving to give users a better mobile data experience; having to insert a card and install software is a hassle for some users, and often a barrier to adoption.

Messaging is the killer app for mobile data services,

But we've all made spur-of-the-moment decisions that maybe we look back on and wish we hadn't made.