In Italy it's full-on stardom when you're a cyclist - eating in restaurants for free, it's great.

To be brutally honest, it's simple economics. If they want to come into cycling, sponsors need to know the team they are funding is clean, otherwise the risk is just too great.

The average international consumer is eating more expensively. With really good restaurants appearing at the higher end of the average price range, but still within reach, we're seeing that people are eating out more frequently as well.

Diane and I used to go ourselves and go to restaurants and knock on doors to get accounts,

Cycling is based so much on form, on aesthetics, on class - the way you carry yourself on the bike, the sort of technique you have.

I shave my legs twice a week. It's hard the first time you do it. But I'm very lazy. For a team photo in December I just did the fronts.