In 1995, I ran into a brick wall. I had no band anymore, and the music business was getting quite soulless. It seemed like the big record companies were mostly interested in eating each other and promoting music as product. They didn't really believe in rock and roll anymore. How was someone like me going to fit into that? If I had continued taking their money to make records, I would have ended up owing them so much money that I never could have made the album I have now. They wanted my soul in hock, and I refused to fall into their trap. I just stopped putting out records when I knew they would turn out shitty, and I waited until I found a company [Sanctuary] that really wanted a Billy Idol record. It's not just a (expletive) job! You can't go out there with people you hate and music that sucks. I suppose it was a gamble staying away so long, but it's paid off because I'm happy. I'm happy to be Billy Idol with a quality Billy Idol record. How's that for a marketing tactic?