Ikea people do not drive flashy cars or stay at luxury hotels.

People say I am cheap and I don't mind if they do. But I am very proud to follow the rules of our company.

Our idea is to serve everybody, including people with little money.

We have to still develop the Ikea group. We need many billions of Swiss francs to take on China or Russia.

I am very proud to follow the rules of our company.

I'm not afraid of turning 80 and I have lots of things to do. I don't have time for dying.