If your goal is anything but profitability - if it's to be big, or to grow fast, or to become a technology leader - you'll hit problems.

The chief strategist of an organization has to be the leader - the CEO.

Sound strategy starts with having the right goal.

should grow in proportion to increases in corporate profitability.

We'll see if we can get (Swayze) up on stage, ... He had a big hit with 'She's Like the Wind.' And we all know he can dance — that's for sure.

If all you're trying to do is essentially the same thing as your rivals, then it's unlikely that you'll be very successful.