If you're going to self - publish, you need to know why you're doing it, what you want to accomplish, and how you plan to implement that.

Print-on-demand and electronic self-publishing options have made it easy for anyone to set up a business as a publisher whether they know what they're doing or not.

You need to cultivate your passion and crystallize your vision. If you don't know where you're going, how are you going to plan a road-map for how to get there?

Maybe self-publishing is going to be an extra step added to publishing. Maybe what's going to happen is you self-publish a book, someone notices it - an agent? - and it goes from there into the traditional sphere.

When we talk about change, we, the business leaders, have to implement it. We have to look at what we're not doing and what we should be doing.

You feel the pressure of going to university because you need a back-up plan, which is why I enrolled.