If you want to write good copy, you must be where the things are.

Come what may, I am bound to think that all things are ordered for the best; though when the good is a furlong off, and we with our beetle eyes can only see three inches, it takes some confidence in general principles to pull us through.

Now is the dramatic moment of fate, Watson, when you hear a step upon the stair which is walking into your life, and you know not whether for good or ill.

Skill is fine, and genius is splendid, but the right contacts are more valuable than either.

I never make exceptions. An exception disproves the rule.

You have probably never heard of Professor Moriarty? said he.