If you start talking to your kids when they're really young, they're not going to notice anything different. It's not going to be that big awkward moment that parents dread.

A lot of parents think it's a difficult subject, talking to their kids about the dangers of drugs and alcohol. They don't know what to say, when to say it and where to begin. So they end up starting too late.

At that point, parents need to start giving them tips about how to say 'no' to peer pressure.

Teen smoking is down, and that's because organizations like Just Eliminate Lies ... have done a really good job of getting the word out there to kids that you can die from smoking. The same thing works for drugs and alcohol.

I've just grabbed kids and started talking to them and telling them that, even though things have been down, we've got a new field coming, we've got lights and things are going to turn around.

So all those kids out there who think mix and match is really great, you don't know what you're talking about, ... I'm a professional. I do this for a living.