If you look in the 1990s, in every one of the 50 states, non-Anglo Hispanic populations grew faster than Anglo populations. It's a very pervasive pattern.

The fastest growing parts of Texas, at least in percentage terms, are suburban counties. Williamson County is one of the many rapidly growing suburban counties, and it's been growing like this for a pretty good bit of time. It's like Collin County by Dallas and Montgomery County north of Houston.

We've been pushing that Manu is certainly the only athlete that crosses Anglo, Hispanic and European lines. He covers everything — he can do his commercials in three languages. Our pitch is the fact that he appeals to all.

This strategy could be successful in markets that are multi-cultural with assimilated Hispanic populations, such as California, Florida and Texas,

We're going to keep going until we're faster than those guys,

It's a clear need that our non-Anglo students be competitive.