One theme that runs through many [job hunting books] is just plain harmful: the advice to "just be yourself." Wrong. Remember that first day on your first job, when you went to get your first cup of coffee? You found the coffee machine, and there, stuck on the wall behind it, was a handwritten sign reading:
YOUR MOTHER DOESN'T WORK HERE
PICK UP AFTER YOURSELF
You thought, "Pick up after myself? Gee, I guess I've got to develop a new way of doing things." And so you started to observe and emulate the more successful professionals around you. You weren't born this way. You developed new skills and ways of conducting yourself, in effect creating a professional persona that enabled you to survive in the professional world.
— Martin Yate
2013be-yourselfjob-search