If you don't give good service and good food, they won't come back.

We decided to do something positive instead of just mourning.

After 9/11, the only thing that keeps us going is belief in each other. We can't fail.

We?re focusing on food service providers that want to put a face on their food, that want local food and want to know exactly where it is from. That?s the niche we?re trying to build upon.

Fundamentally, the food is excellent, and so is the service. But also Bill and Carol Booth are incredible in customer relations - they're like friends.

Knock on their doors, ask to talk to the food-service directors.