If you are out there, you have fans. You have a champion. Organize these champions. You probably know who your best customers are. Make them a star on your site. Make those people your superheroes.

As a football team, you head into the season the same way with confidence and a positive mindset that you are going to win a bunch of football games.

I really like 'Gladiator.' I like 'The Dark Knight.' I really liked, when I was a kid, 'U.S. Marshalls.' I like funny movies, too. 'Old School' and 'The Hangover.' 'The Hangover' was up there; I liked it.

I am a person a dictionary-maker has to contend with. I am a living evidence in the development of language.

These words that occur to me come out of my relation to the language which is developing even as I am using it.

It is as if the ordinary language we use every day has a hidden set of signals; a kind of secret code.