If we have a hot Lakers game and I want to package it with four other games on the fly, now we can easily find seats that are open across four games.

I am very excited to be joining Carroll Dawson and the first-class basketball organization at the Rockets. My base of experience provides another perspective toward the common goal of everyone who works for Carroll, winning a championship for the fans of Houston.

Without a visual sense of who was coming into the building and where they wanted to sit, it was like playing chess without a chess board. You could play chess with written notations in Excel, but it makes a big difference if you can actually see the demand and the revenue trends.

Every [player] decision has two main components, the scouting or traditional analysis and the numbers … depending on the situation, you weight them differently.

We optimize the business to give Danny [Ainge, the Celtics executive director of basketball operations] as much money as possible to go spend on players -- the more money we make, the more he has to spend.

Our marketing is more real-time than other places … in other businesses, it's not as event based. But, if we don't properly sell, price and get the right offer out for the Minnesota game tonight [January 18], we've left money -- that will never come back to us -- on the table.