If they get stuck in the cracks then you have no choice but to reach down with your hands and pick up the cigarette that somebody's had in their mouth. It's kinda yucky.

When you're walking through not only do you see those, but you smell them.

We want to be their choice.

That choice reinforced the purchase. It also allowed the customer room to grow toward incremental products and purchases.

We are the ecological choice. These trees are biodegradable, grown as a crop. We're not going into the forest and taking down trees. They are grown specifically for this purpose, as you would grow corn to eat.

We'll just keep pushing on because we don't have any other choice.