If they can bring the same efficiencies to radio ad buying that they've shown in the search space, they'll be able to provide a cheaper alternative to more antiquated means of being able to buy ad space on radio networks.

Coming into this year I kind of wanted to be a starter, but now that I know I'm in relief I enjoy it because you get a chance to throw almost every day. In four games I've thrown in three of them. I feel like I have an opportunity to help the team, just come in and help us get out of jams and get the job done.

All the games so far, we've been in every game, we've just not done the things we have to do to win. I think that it'll just take a little while to get everything going.

Offline advertisers will no longer be content to be told that their radio ad will be heard by a potential audience size or demographic. Instead, they'll come to expect detailed reports and accountability. They'll want to know how effective the radio ad was and whether it resulted in new business. The same level of accountability that search marketers have been held to will now apply to traditional advertising. Expect the skills learned by those search marketers to be in very high demand.

Fortune Interactive was conceived with two core goals in mind; increase our clients' revenue while maintaining the highest levels of communication. The search marketing industry is suffering from growing-pains with relatively few companies able to maintain consistently high-levels of client satisfaction,

Look at this as part of your overall marketing initiative. It will help you in e-mail marketing, in print, but in particular search. You're using one online medium to enhance another online medium.