If the U.S. order is as big as rumored, the sales will be recorded over 2005/2006, and possibly into 2007 depending on how much product Roche can deliver.

We get sales leads from many different directions, and we needed a system that could manage those automatically in order to effectively pursue our leads. Before that, our follow-up was not as efficient as we wanted, so this was essential.

First, we have to try and determine how many flowers to order by reviewing the previous year's sales, and figuring in outside factors. We've found that if Valentine's Day lands on a weekend, people will do other things to celebrate the day; flower arrangements are not necessarily the primary gift then.

The gross margin expansion is really coming through from switch from urinary to recombinant products. It bodes well for 2001.

In as much as they don't have that many launches coming through at the moment, they can afford to ease up a bit on the marketing spend.

We understand the sales mentality behind the typical free trial that encourages potential Clients to pay in order to 'unlock' the special powers of the service. Until now, our Customers did not have the chance to understand the benefit of some of our features and innovative solutions. Therefore, we decided to offer free access to everything, and to demonstrate our full capabilities to them. With the new - 'All You Can Use in 30 Days' - approach, we are setting a new standard for Customer satisfaction in our industry.