If an internet advert is shown a million times and nobody watches it, was it really shown at all?

Life is too short to peel a mushroom.

The Internet allows a marketer to be much more focused [than in TV advertising], even when advertising is done on-line at health sites and key words, because people have already been singled out as looking for information about a health issue. Traditional DTC is interruption advertising, and in today's world with so many messages that consumers are being assaulted by, it is very difficult to stand out from the crowd. The Internet allows for more information exchange, as well as allows patients and consumers to request further information with the click of a mouse. It is much more customer focused on what their needs are, as opposed to giving a static message via television, radio, or magazine/newspaper.

The future of advertising is the Internet.

For Active Explorers, 52% say internet advertising and 49% say email advertising are the most influential media for making a purchase of a car, whereas Independents say that word of mouth, reading an article about the product or TV are the most influential. Active Explorers also use media in different day parts and engage in simultaneous media use differently than Independents.

With Internet purchases, you even get the thrill of the gift being delivered to you. Taking care of yourself on Valentine's Day is truly a treat, and most of all, it's empowering. If that's not love, then what is?