I'd argue that CEOs, with all the corporate scandals that have taken place, are more interested in effective communication than even political people, because corporate people are interested in the bottom line, and so for them good words, good phrases, good presentation matter more than anything.

Frank Luntz

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Ideology and communication more often than not run into each other rather than complement each other. Principle and communication work together. Ideology and communication often work apart.

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There are people still in the Republican Party that I believe practice the communication of anger, of disappointment, of regret, of pain, of sorrow, of suffering. That's not what the American people want to hear.

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Republicans use think tanks to come up with a lot of their messages. The think tanks are the single worst, most undisciplined example of communication I've ever seen.

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I don't understand why people whose entire lives or their corporate success depends on communication, and yet they are led on occasion by CEOs who cannot talk their way out of a paper bag and don't care to.

— Frank Luntz