Frank Luntz quote: "I'd argue that CEOs, with all the corporate scandals that have taken place, are more interested in effective communication than even political people, because corporate people are interested in the bottom line, and so for them good words, good phrases, good presentation matter more than anything."

I don't understand why people whose entire lives or their corporate success depends on communica...
FRANK LUNTZ

We as Americans and as humans have very selective hearing and very selective memory. We only hear wh...
FRANK LUNTZ

In fact, in more cases than not, when we are rational, we're actually unhappy. Emotion is good; pass...
FRANK LUNTZ

The language of America changed with the election of Bill Clinton, because with all due respect to m...
FRANK LUNTZ

Look, this is about the real-life decisions of real-life Americans, who to vote for, what to buy, wh...
FRANK LUNTZ

There's a problem with political polling in that you have so much pressure to do what your client wa...
FRANK LUNTZ

How I say it has as much of an impact on what people think of me as what I say.
FRANK LUNTZ

It is acceptable to bring someone to tears if it explains to them in an emotional way why a product,...
FRANK LUNTZ

A compelling story, even if factually inaccurate, can be more emotionally compelling than a dry reci...
FRANK LUNTZ

Eighty percent of our life is emotion, and only 20 percent is intellect. I am much more interested i...
FRANK LUNTZ

Some people call it global warming; some people call it climate change. What is the difference?
FRANK LUNTZ

You cannot lie ever, because a lie destroys the credibility of the product, and credibility is more ...
FRANK LUNTZ

Preserving parks and open spaces is a winner because it doesn't need to be explained to everyday...
FRANK LUNTZ

She knows New York will be a cakewalk. Let's not play games, she's going to win the Senate race over...
FRANK LUNTZ

Traditional market researchers are cold and calculating and scientific.
FRANK LUNTZ

Ideology and communication more often than not run into each other rather than complement each other...
FRANK LUNTZ

There are people still in the Republican Party that I believe practice the communication of anger, o...
FRANK LUNTZ

It's all emotion. But there's nothing wrong with emotion. When we are in love, we are not ra...
FRANK LUNTZ

Republicans use think tanks to come up with a lot of their messages. The think tanks are the single ...
FRANK LUNTZ

When I started in this business, everybody said the Democrats were the better communicators because ...
FRANK LUNTZ

That's what the public was looking for back in 1994: a politician who was responsive and responding ...
FRANK LUNTZ

There are people still in the Republican Party that I believe practice the communication of anger, o...
FRANK LUNTZ

It's all emotion. But there's nothing wrong with emotion. When we are in love, we are not rational; ...
FRANK LUNTZ

boys, girls and music . . why do they need gin?
FRANK

Whoever is happy will make others happy too.
ANNE FRANK

The best music happens when you have a personal connection to it. That same philosophy can extend to...
FRANK IERO

I'm not one of those complicated, mixed-up cats. I'm not looking for the secret to life... I...
FRANK SINATRA

The best revenge is massive success.
FRANK SINATRA

There is more stupidity than hydrogen in the universe, and it has a longer shelf life.
FRANK ZAPPA

Mobile video is now a reality and a force to be reckoned with. I think it is essential to think abou...
ZE FRANK

I've been super impressed with what BuzzFeed has done on Facebook with inspiring list posts and ...
ZE FRANK

We have this incredible ability to communicate with each other. I want to play around with it, see w...
ZE FRANK

For some reason, we stopped getting gold stars at some age. It's time to bring them back.
ZE FRANK

If you want to get into the creative world, you have to just keep flogging away even when nobody'...
ZE FRANK

I consider creativity to be a more non-rational, subconscious thing. You have a relationship to your...
ZE FRANK

YouTube has become more mature, both as a platform and as a community. So much content has been adde...
ZE FRANK

I'm fascinated by simple joy.
ZE FRANK

We can't all be like Ryan Seacrest... the perfect platform manifestation of a human. I don't...
ZE FRANK

What better way to connect with people than by staring and talking straight at them? Don't blink...
ZE FRANK

I'm obsessed with media and the way audiences can become creative participants.
ZE FRANK

I've been fascinated by the Internet from the very start. In 2001, I had made a funny black-and-...
ZE FRANK

In an ever-changing technological landscape, where today's platforms are not tomorrow's plat...
ZE FRANK

Trust is a confusing thing. It seems so simple, but when you try to pin it down, it can be so elusiv...
ZE FRANK

Anything that makes you feel the most alone also has the greatest power to connect you.
ZE FRANK

Most of us yearn for really intimate, healthy, in-person relationships. People have a deep desire to...
ZE FRANK

The naked mole is, like, the ugliest freakin' creature in the world. It is so radically, unbelie...
ZE FRANK

When I was young, I had this feeling that there was this handbook that I had never gotten that expla...
ZE FRANK

On street corners everywhere, people are looking at their cell phones, and it's easy to dismiss ...
ZE FRANK

I studied neuroscience at the cellular level, so I was looking at learning and memory in the visual ...
ZE FRANK

The story of technology seems to go up and then retract into simplicity again.
ZE FRANK

I think this is one of the greatest gifts of this era: Because of the Internet, we can start to type...
ZE FRANK

Let me think about the people who I care about the most, and how when they fail or disappoint me... ...
ZE FRANK

A good procrastination should feel like you're inserting lots and lots of commas into the senten...
ZE FRANK

Communism doesn't work because people like to own stuff.
FRANK ZAPPA

What is a friend? I will tell you... it is someone with whom you dare to be yourself.
FRANK CRANE

My grandfather was smart and had a whole lot of pride. He didn't speak a terrible amount, but yo...
FRANK OCEAN

When I was a kid, my father didn't really have much hope for me. He thought I was a dreamer; he ...
FRANK GEHRY

There's enough pressure in life without seeking competition. That makes it double pressure.
FRANK BRUNO

Who would ever think that so much went on in the soul of a young girl?
ANNE FRANK

I live in a crazy time.
ANNE FRANK

For some reason, Superman seems to be held to higher standards on the subject of secret/super identi...
GARY FRANK

Experience has taught me how important it is to just keep going, focusing on running fast and relaxe...
FRANK SHORTER

Don't follow trends, start trends.
FRANK CAPRA

Time is money, especially when you are talking to a lawyer or buying a commercial.
FRANK DANE

I searched for years I found no love. I'm sure that love will never be a product of plasticity.
FRANK ZAPPA

I was a thug.
FRANK OCEAN

A good motto is: use friendliness but do not use your friends.
FRANK CRANE

I booked my first studio at like 12 or 13. Somewhere in that season of my life, singing along with t...
FRANK OCEAN

I always say that I don't want to be sentimental, that the photographs shouldn't be sentimen...
ROBERT FRANK

I have been frequently accused of deliberately twisting subject matter to my point of view. Above al...
ROBERT FRANK

You do your work as a photographer and everything becomes past. Words are more like thoughts; the ph...
ROBERT FRANK

It is always the instantaneous reaction to oneself that produces a photograph.
ROBERT FRANK

There is one thing the photograph must contain, the humanity of the moment. This kind of photography...
ROBERT FRANK

If you want to see the sunshine, you have to weather the storm.
FRANK LANE

You gotta love livin', baby, 'cause dyin' is a pain in the ass.
FRANK SINATRA

I just can't think how I would go on without children having lost Edith already... It's too ...
OTTO FRANK

We all had lots of stories of our sad experiences - they mourned the death of my wife with me - but ...
OTTO FRANK

I think there are a number of bishops - and I put Cardinal Mahony in that category - who listen too ...
FRANK KEATING

Bishops are like umpires. You have to have them to call the close decisions.
FRANK BUTLER

We've all read, I'm sure, a Superman book where we didn't really feel like we knew the c...
GARY FRANK

Christopher Reeve so completely inhabited the character Superman when he was in that costume, and th...
GARY FRANK

When Captain America is in a room full of Marvel superheroes, he is always Top Dog, even though his ...
GARY FRANK

The fact is that Superman isn't around because he is the oldest superhero. He's still around...
GARY FRANK

We can't do a modern Batman continually beating up thugs in zoot suits with tommy guns in violin...
GARY FRANK

I don't think anyone who has been to Africa comes away untouched by the place. You see a lot of ...
GARY FRANK

I think it's a mistake to try to pin down one particular reason for a person's personality. ...
GARY FRANK

Americans have known about mounting inequality and king-sized Wall Street bonuses for years. But we ...
THOMAS FRANK

We don't have sales trading, brokerage, capital lending - any of those kinds of things that got ...
FRANK QUATTRONE

Up until 35 I had a slightly skewed world view. I honestly believed everybody in the world wanted to...
FRANK STELLA

About fifteen miles above New Orleans the river goes very slowly. It has broadened out there until i...
FRANK YERBY

When you have a brush in your hand, inking a beautiful woman is a lot like running your hands over h...
FRANK MILLER

Before the Colts arrived in 1947, the best athlete in town was a woman duckpin bowler named Toots Ba...
FRANK DEFORD

Someday we'll learn the whole story of why George W. Bush brushed off that intelligence briefing...
FRANK RICH

A life without love in it is like a heap of ashes upon a deserted hearth, with the fire dead, the la...
FRANK TEBBETS

You gotta love livin', baby, 'cause dyin' is a pain in the ass.
FRANK SINATRA

I'm gonna live till I die.
FRANK SINATRA

And I think there is too much bloviating around from politicians.
BARNEY FRANK

I filed the first gay rights bill in Massachusetts history in 1972 in the legislature, one of the fi...
BARNEY FRANK

Lawyers are very, very good at keeping you out of prison, but they will sacrifice your reputation an...
BARNEY FRANK

The regulation of medicine has been a State function.
BARNEY FRANK

Martin Luther King said, and it is sadly still true, that one of the most segregated times in Americ...
BARNEY FRANK

I think there was an absolute, deep gap between consensual relations between adults, which people ma...
BARNEY FRANK

Television is apparently the enemy of nuance. But nuance is essential for a thoughtful discussion.
BARNEY FRANK

I had always been interested in politics. I had assumed, for a variety of - well, for two reasons, b...
BARNEY FRANK

Today, many people take for granted the notion that people whose lives are going to be very heavily ...
BARNEY FRANK

Capitalism works better from every perspective when the economic decision makers are forced to share...
BARNEY FRANK

Before this learning experience, I had assumed that with regard to programs that sought to help peop...
BARNEY FRANK

People are entitled to the presumption of innocence.
BARNEY FRANK

For many of those who had historically supported welfare programs in the broadest sense, it was perf...
BARNEY FRANK

I will tell you, I'm a lousy cook, but I think I'm a pretty good judge of a good meal.
BARNEY FRANK

But it is also clear that left entirely untouched by public policy, the capitalist system will produ...
BARNEY FRANK

It is, of course, further indication that a fundamentalist right has really taken over much of the R...
BARNEY FRANK

Increasing inequality in income distribution in this country has broader policy implications, and th...
BARNEY FRANK

They appear to have become so attached to their outrage that they are even more outraged that they w...
BARNEY FRANK

Immortality is the genius to move others long after you yourself have stopped moving.
FRANK ROONEY

I soothe my conscience now with the thought that it is better for hard words to be on paper than tha...
ANNE FRANK

I simply can't build my hopes on a foundation of confusion, misery and death ... I think. peace and ...
ANNE FRANK

the conversion of Anne Frank into usable goods.
ANNE FRANK

The best remedy for those who are afraid, lonely or unhappy is to go outside, somewhere where they c...
ANNE FRANK

I don't think of all the misery, but of all the beauty that still remains.
ANNE FRANK

The great American novel has not only already been written, it has already been rejected.
FRANK DANE

You've got to bumble forward into the unknown.
FRANK GEHRY

The Spartans were a paradoxical people. They were the biggest slave owners in Greece. But at the sam...
FRANK MILLER

You don't have to go fight bulls in Spain like Hemingway to write something great, or go off to ...
FRANK MCCOURT

I was a millionaire twice over and half again before I was twenty-one. I stole every nickel of it an...
FRANK ABAGNALE

Football teams represent cities and colleges and schools. The people have built great stadiums, and ...
FRANK DEFORD

Our laws governing lobbying and campaign contributions have struck the right balance between the wis...
THOMAS FRANK

You have to be smarter and a wiser businessperson and consumer. You have to learn to protect yoursel...
FRANK ABAGNALE

I drive a lot. Just for pleasure. Sometimes I'll get in the Cadillac and drive around the city o...
FRANK BLACK

The great fear that hung over the business community in the 1970s was death by regulation, and the g...
THOMAS FRANK

I was fortunate that I came out to the Valley in 1979, when I came out to go to Stanford Business Sc...
FRANK QUATTRONE

There have been at least three other cases in which federal agencies have succeeded in placing fake ...
FRANK RICH

You treat a lady like a dame, and a dame like a lady.
FRANK SINATRA

A man doesn't know what happiness is until he's married. By then, it's too late.
FRANK SINATRA

People often remark that I'm pretty lucky. Luck is only important in so far as getting the chanc...
FRANK SINATRA

Hell hath no fury like a hustler with a literary agent.
FRANK SINATRA

Throughout my career, if I have done anything, I have paid attention to every note and every word I ...
FRANK SINATRA

There are things about organized religion which I resent. Christ is revered as the Prince of Peace, ...
FRANK SINATRA

I'm for whatever gets you through the night.
FRANK SINATRA

Oh, I just wish someone would try to hurt you so I could kill them for you.
FRANK SINATRA

Whatever else has been said about me personally is unimportant. When I sing, I believe. I'm hone...
FRANK SINATRA

Don't get even, get mad.
FRANK SINATRA

I like intelligent women. When you go out, it shouldn't be a staring contest.
FRANK SINATRA

I'm gonna live till I die.
FRANK SINATRA

May you live to be 100 and may the last voice you hear be mine.
FRANK SINATRA

In art, at a certain level, there is no 'better than.' It's just about trying to operate...
FRANK OCEAN

It's cool to be recognised by your peers.
FRANK OCEAN

As a lifestyle you always being the focal point is innately unhealthy.
FRANK OCEAN

The idea of recognising your strengths and using them in as versatile a way as you can is cool to me...
FRANK OCEAN

Sometimes I'm fascinated with how famous my work could be while I'm not so famous.
FRANK OCEAN

I enjoy singing my songs in front of people.
FRANK OCEAN

Art's everything we hope life would be, a lot of times.
FRANK OCEAN

I don't have any secrets I need kept any more.
FRANK OCEAN

A friend of mine jokes that I have a painstaking royalty complex. Like maybe I was a duke in a past ...
FRANK OCEAN

I'm not a centerfold.
FRANK OCEAN

As long as your intentions are solid and about growth and progression and being productive and not b...
FRANK OCEAN

I don't ever want to be caught up in a system of thinking I can do one thing 'cos that's...
FRANK OCEAN

We all know we have a finite period of time. I just feel if I'm going to be alive, I want to be ...
FRANK OCEAN

I'm big on what's in good taste.
FRANK OCEAN

There's just some magic in truth and honesty and openness.
FRANK OCEAN

You can't think; you just gotta do things.
FRANK OCEAN

Some people focus more on sonics. Some people focus more on story. I focus on both sonics and story,...
FRANK OCEAN

You just do what you can and you have as much fun as possible.
FRANK OCEAN

People are just afraid of things too much. Afraid of things that don't necessarily merit fear.
FRANK OCEAN

War is not a thing one wants.
HANS FRANK

Ninety percent of the members of the Academy of German Law were not members of the Party.
HANS FRANK

In the main the Academy helped to frame only laws of an economic or social nature, since owing to th...
HANS FRANK

My aim was to safeguard justice, without doing harm to our war effort.
HANS FRANK

First, I was Bavarian State Minister of Justice, and after the ministries of justice in the various ...
HANS FRANK

The police officers, so far as discipline, organization, pay, and orders were concerned, came exclus...
HANS FRANK

I did not destroy the 43 volumes of my diary, which report on all these events and the share I had i...
HANS FRANK

A thousand years will pass and the guilt of Germany will not be erased.
HANS FRANK

It was my dream, and probably the dream of every one of us, to bring about a revision of the Versail...
HANS FRANK

In public schools, classes are bloated - it's ridiculous.
FRANK MCCOURT

People will sit up and take notice of you if you will sit up and take notice of what makes them sit ...
FRANK ROMER

Music, in performance, is a type of sculpture. The air in the performance is sculpted into something...
FRANK ZAPPA

The manner in which Americans consume music has a lot to do with leaving it on their coffee tables, ...
FRANK ZAPPA

The most brutal, ugly, desperate, vicious form of expression it has been my misfortune to hear.
FRANK SINATRA

I booked my first studio at like 12 or 13. Somewhere in that season of my life, singing along with t...
FRANK OCEAN

My first show was when I was a high school freshman, but it was at the junior class dance. My older ...
FRANK IERO

In the last James Bond movie, the villain was a culture captain, a tycoon of culture, a Murdoch figu...
THOMAS FRANK

Mrs. Van Daan's grizzling is absolutely unbearable; now she can't any longer drive us crazy over the...
ANNE FRANK

The refusal to choose is a form of choice; disbelief is a form of belief.
FRANK BARRON

I'm a late bloomer.
FRANK MCCOURT

Power attracts the corruptible. Suspect any who seek it.
FRANK HERBERT

For-profit higher education is today a booming industry, feeding on the student loans handed out to ...
THOMAS FRANK

Conservatives may believe that impoverished borrowers destroyed Wall Street. But we liberals will no...
THOMAS FRANK

Strategy is buying a bottle of fine wine when you take a lady out for dinner. Tactics is getting her...
FRANK MUIR

Nothing anybody's said or written about me ever bothers me, except when it does.
FRANK SINATRA

Art is making something out of nothing, and selling it.
FRANK ZAPPA

Empires do not suffer emptiness of purpose at the time of their creation. It is when they have becom...
FRANK HERBERT

Truth is a thing immortal and perpetual, and it gives to us a beauty that fades not away in time.
FRANK NORRIS

Respect for the truth comes close to being the basis for all morality.
FRANK HERBERT

Despite the fact that every sport this side of badminton worries about concussions that result in br...
FRANK DEFORD

When law and duty are one, united by religion, you never become fully conscious, fully aware of y...
FRANK HERBERT

I'd argue that CEOs, with all the corporate scandals that have taken place, are more interested in effective communication than even political people, because corporate people are interested in the bottom line, and so for them good words, good phrases, good presentation matter more than anything.

Frank Luntz

Share:

Related

More Frank Luntz