I've met people who didn't even know there was a Calvin Klein; they thought it was just the name of a product.

People read things into my commercials that don't even exist.

The only way to advertise is by not focusing on the product.

People who run a ready-to-wear company are businessmen rather than production or design people.

We all know funny people who can't get it down on the page - even funny writers who can't get it down on the page.

Some people feel that what we're doing makes no sense, that it's just a waste of money. But it's working.