I've made my records and I've done all the interviews. I've done lots of long tours. I've made stupid videos. I've done all that stuff and learned all the lingo and gone to radio stations and shmoozed with DJs on the air and met retail people.

When it comes to the video channels and the programs, the radio stations, the music is geared towards kids, and it's made by kids.

This is a business built on promotion. We've been giving music away to radio stations for 30 years.

Too many radio stations, all they do is syndicated programming, it's just piped in from some satellite someplace, and they don't have much of a connection to the community.

There are reasons why those stations are as big as they are. KDKA is a very broad radio station because a lot of people listen for news and information. A 20-year-old needs traffic and weather and news just like a 60-year-old. That's the common bond for KDKA.

Right now we're getting the word out through the radio stations and of course we're sending an advisory to the television stations as well because all the 249 and 868 prefixes are affected. That basically covers Wrightwood, Phelan and Pinion Hills. Cell phones are also affected.