I'm really into fashion, but I don't really spend that much on clothes. I manage to find everything I want at a good price.

I feel very English. I'm proud of it. I wanted there to be a thread connecting everything, the songs, clothes, artwork, even the string arrangements. It all creates a certain atmosphere.

YouTube was really good for building a kind of core, loyal fanbase. I didn't want to be a YouTube artist as such. I mean, there are people who are able to release albums and live off YouTube, but I felt - and not in an arrogant way - that I could be commercial and credible if I really put my mind to it.

I'm really busy, but I don't feel like I'm missing out on anything.

For a lot of pop performers, fame and celebrity is part of the job. But for singer-songwriters, no one really cares.

I don't feel like a pop star. I like being able to live my life the same as my mates. I don't get recognised much.