I'm not a traditional sonero, at least not in the way they want me to be, I'm an interpreter, and I reach people in a different level.

An interpreter at that level cannot - not 'should not' - simply cannot, make a mistake. He cannot. No way. Well, if he did he'd be out, and rightly so.

I try to give people a different way of looking at their surroundings. That's art to me.

I want to express myself in a different way. I have a performing inclination.

I want the traditional family upheld, but I don't want it upheld to the detriment of other people.

Presentation skills are key. People who work for you represent your brand. You want them to present themselves - and represent you - in a certain way.