I wouldn't say disappointing. I think surprising is the right word. And that includes sales to the general public, not just the waiting list members.

I would dispute those figures. They are not right by a long shot.

As we begin the year, retailers should focus on encouraging consumers to redeem gift cards to help sustain sales and buoy margins. Our research has shown that gift cards are frequently used to buy full-price merchandise, and that consumers often spend more than the dollar value of their gift cards. Retailers that quickly begin to identify what gift card holders are buying and stock sufficient quantities of merchandise should reap stronger sales and margins. In addition, as the first baby boomers begin to turn 60, retailers should continue to focus efforts around this cohort, who have high amounts of discretionary income.

Scale matters, to get the right ratio of R&D over sales.

Right now it is a market of indecision. There's no clear theme to build on. If retail sales come in very strong, it is going to tip that delicate scale into the direction of a strong economy, a hot economy and higher rates.

Shopping for a car should not be a stressful ordeal. If the sales people have done their job right, and know our products then there's nothing to this other than matching a customer's needs to the right product.