I was surprised, because I was assuming that either the no-limit would raise conversion so high that it would win, or that just keeping the threshold high, which would keep the average order value high, would win. I didn't expect the middle.

Brian Platter

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The key was how little effort it was to actually learn something and be able to apply that learning on the fly. We applied the learning later that week for a nice surplus. And it took all of a couple hours work.

— Brian Platter

Fifty dollars is conservative. The 'powers that be' worry about giving away something and not getting enough in return.

— Brian Platter

We're a highly branded site. The people that visit us for the most part already know us. They look forward to our emails.

— Brian Platter

Every once in a while, you would smell a pungent odor that would come out of the system. We made changes to eliminate it that never worked like they were supposed to.

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It's surprising, but a lot of times we've had really talented running backs so once you get down to the goal line, we were able to run it in most of the time.

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