I wanted to create an atmosphere which was foreign, which was exciting to people, which was authentic.

We were out here for six months covered in drywall dust, covered in paint, covered in plaster. We put in our blood, sweat and tears.

Things got very tense at the end. It was exciting. It was a great atmosphere and our guys were into it 100 percent.

This is us -- we are very beach-oriented and wanted to create an atmosphere similar to that. And we want our customers to be relaxed and to enjoy walking around here -- we want them to leave thinking our store was fun.

This was an exciting game, a good game to watch. The atmosphere here is always great when the gym is packed. How could you not be fired up to go out and play hard?

We do not humble ourselves in the poisoned atmosphere created by foreign sources.