I want a service provider to really understand that we have to provide this service as we've started in the contract. If we don't, it's going to be a very long day for us.

And we figured if we were willing to drive 45 minutes for the service, there were probably a lot of people who would use it here in town.

Our serve and service return was very weak in the first two games. But we had a lot of things that worked well. So for the third game, we focused on serving more aggressively.

It's a tough business. Anytime you include children, people are emotional about their children. I'm emotional about my children. You got to get it right. It's not a service that I would want to provide.

We are a service company that uses technology to provide our service more effectively.

Brady's First Law of Problem Solving: When confronted by a difficult problem, you can solve it more easily by reducing it to the question: How would the Lone Ranger have handled this?