I understand how a first impression is often just that: a quick snapshot that, on its own merit, is meaningless.

I just don't give off a great first impression.

My belief is you have one chance to make a first impression.

Osby wasn't considered the smartest man in Eads County. But the no one . . . knew him well enough to realize that he wasn't all that far from it either.

Design is how you make your first impression with your consumers. Make sure it is a lasting one.

I grew up on Raffi. That was my first impression of what a rock star was.