I thought it was a smart idea. [Wine] was even thinking of just flipping the whole lineup. He was just thinking about flipping it backwards. Just to get something going different.

When the average wine bottle on a list costs more than your dinner, when you have to decide between a bottle of wine and your kid's dentist appointment, it's a wine crime and the Wine Patrol is ready to speak out.

People still come up to me and say you're the guy who hijacked the Napa Valley Wine Train. That was 16 years ago.

The wine I make is not available for under $30. There's no way for me to make money here.

When we walk into most restaurants and are handed the wine list, we are appalled.

The reuse of the equipment from the kit will make subsequent batches of wine cost only $45 to $85, in the neighborhood of $2 per bottle.