I think this is the most colossal marketing mistake since the geniuses at Coke came up with 'New Coke,'

The only way Bloomberg loses is if he makes a colossal mistake between now and the election. He has to do something really, really stupid, and he has not shown a tendency toward that.

We invest millions of dollars every year, and now more than half is being aligned through vertical marketing efforts for partners. This is a significant shift for us, because two years ago we weren't doing that at all.

That was certainly good marketing for them,

It would be a mistake to close the 179th,

We're no more Exxon, Mobile or Marathon than we are Coke or Pepsi. We sell the same branded products.