I think they're seeing it. I think people are seeing the enormous cost of housing vs. what people make.

I think they're seeing it. I think people are seeing the enormous cost of housing versus what people make.

Housing is a question of the will. It's not rocket science.

The housing costs have risen astronomically in relation to wages. We see people doing less well at a time when housing is costing much more.

Affordable housing is definitely a huge cost for this project.

It's the biggest market we have, because people don't live in empty houses.