I think the name is synonymous with the site and I think that's what's important, not so much that it is a racquet club business,

His name just seemed to be synonymous with being a superstar. It's not supposed to happen like this.

A domain name is not just the source of a Web site, but the substance of a Web site. You can say the name of the person you're criticizing, and you can put their name in the domain name of your Web site.

I think if you've made it, why not name it?

It's not as if I'm writing anything radical on the Web site - but everyone seems to think that it is, because there's no sense of the structure that everyone is so used to.

Things like changing you're screen name don't make a difference. You're not invisible; we know who you are.