I think the central theme is personal integrity.

As far as I'm concerned, Steve was born to play that role. He's Atticus - what else can I say?

Honor and honesty ? there is nothing more relevant to today's society. You have to be who you are and be true to that. Morality is a matter of personal integrity.

You can't just get people to suddenly discover integrity overnight.

There’s nothing more valuable in life than integrity. Trust me.

Think P.I.G. - that’s my motto. P stands for Persistence, I stands for Integrity, and G stands for Guts. These are the ingredients for a successful business and a successful life.