I think the brand mark would be sincerity,

So let us begin anew - remembering on both sides that civility is not a sign of weakness, and sincerity is always subject to proof

As we express our gratitude, we must never forget that the highest appreciation is not to utter words, but to live by them.

[Thanksgiving Day Proclamation, 1963]

I thought about you!

I'll use the cafeteria, too, your honor.

I'm OK, It would be the first free lawyer I've ever spoken with.