I think that our philosophy is to have a basic standard that we want to work with, but to try and maximize our personnel. You have to find a way to adapt. And we've had some great players to work with here, as well.

We can play up the us-against-the-world angle, and it works well. I know our kids are comfortable in that role right now.

I told them that we had done something very special, but that we were going to be a very different football team from that point forward. We were going to wear the bull's-eye on our backs now. We're the hunted instead of the hunters, and we were going to have to be better prepared than ever for that.

Our philosophy is to select best-of-breed products and work with only one vendor. That way, we develop a deeper level of expertise about the products and a closer relationship with the suppliers.

My philosophy is that small is beautiful. Instead of having one $70 million company, we will have smaller units that will operate as separate businesses. These changes will allow Morningstar to be more nimble in responding to the needs of investors.

Take it from me, whenever you see a bunch of buggers puttering around talking about truth and beauty and the best way of attacking Ethics, you can bet your sandals it's all because dozens of other poor buggers are doing all the real work around the place.