I think social media has amplified a lot of voices that maybe traditional media hasn't perfectly portrayed.

When I graduated from college, I got a 9-to-5 traditional job doing social media for a company, and I'd spend all day long fighting with the system of getting things approved and the fact that social media has such a quick turnaround. Things had to be very reactive and instant.

I think Facebook, Twitter and YouTube are the cornerstones of any social media strategy.

My goal is to bridge the gap between social media and traditional media.

Yeah, look, I think what we have with the social media and the digital media, and all the telecommunications we have today is a big megaphone, amplification.

I think that people post to social media to help shape their public identity.