I think people are upset with the price and take it out against us. And it's across all demographics. It used to be the loud teenager did it for a thrill ... It's not like that anymore. You see it with everybody.

A lot of people underestimated us, and that's fine. Around campus, we walked around in August like we were going to a wake. Every student was giving us condolences on going to Division I. Hopefully, we made them proud today.

If kids come out of this remembering one thing, just something, then it could help save one life and that makes it all worth it,

In larger stores and areas, there is more anonymity from customers. We try to take away as much as that (anonymity) as we can.

We have tried to heighten the awareness of who's on the lot.

This is an issue that the industry has to deal with. I don't think the frequency has increased as much, but it hurts us more when (gas) costs so much. Instead of losing 10 gallons for $1.29, now it's $3.