I think it's likely the search engine advertisers are more likely to mislead our clients, that's one of the reasons we first took them on.

I'd rather have a search engine or a compiler on a deserted island than a game.

Good SEO is the one that brings quality traffic to your site, not just to increase the traffic of your site.

There are excellent public interest grounds to have a search engine whose rankings are transparent.

There's nothing that cannot be found through some search engine or on the Internet somewhere.

The case is about people trying to mislead our client population to commercial Web sites that they can't afford. Many of our clients, certainly not all of them, are particularly vulnerable to being misled and being subjected to scams.