I think it's going to empower and enable a lot of people who thought they could not pass the 'Jeopardy!' test to move on to the next level. Or they can take it just for fun. I hope people do.

There's a reason why people go to stores. It's for good old-fashioned customer service that involves human interaction. We seem to be getting away from that somehow.

We ran a few focus groups to see what people thought. I don't believe it was too well-received. I'd hate to see us do that [use replacements]. I don't know how all the other owners feel, but it may be our only business alternative. I hate it. I really do. From almost every standpoint, it stinks.

We know our visitors like to see us in different cities,

Our online testing process allows our many viewers the opportunity to take the test from their very own computer, at home, at the office—virtually anywhere.

It's true that retailing is going through a shakeout period and more companies are trying to attract the customer through technology by making it fun to shop, ... But if you're going to replace people with machine at stores, why shouldn't people just shop on the Internet then?