I think it's really important to design things with a kind of personality.

So if I want to buy a light in a shop and I don't find a light that I like, I think to myself what would I like? What would I like to buy? Then I started to imagine and design it for myself a lot of the time.

People kind of tend to mystify design and architecture by suggesting you need to train.

If you see something that you feel is familiar it gives you an important kind of emotional connection.

You know like it has its own personality, its own character.

Design schools are good, I guess, sometimes I visit schools, but they are very very limiting.