I think it's important to note that after the airstrikes began in Iraq and Syria, ISIS began a very aggressive social media campaign calling for these types of attacks, these lone wolf attacks.

Scars are just a treasure map for pain you've buried too deep to remember.

Yeah, look, I think what we have with the social media and the digital media, and all the telecommunications we have today is a big megaphone, amplification.

But the truth is that the world has changed. And not participating in the conversation is a loud statement of its own to your customer base. You can’t control your branding message in any case because your customers are already talking about you online. The best you can do is to participate.

Now we're dealing with a younger generation of terrorists that are very, very savvy with computer skills, very savvy over the Internet, and very savvy with social media of the likes that we have never seen before.

The most obvious drawback of social media is that they are aggressive distractions.