I think downtown should be a hip little hub, so we're working on that.

Men like simplicity. They don't want a bunch of fuss, but I will tell you, we have more men spending money. They come in and they're really intense about picking their scents. They're very specific, very particular.

That's the whole thing. You can have it exactly the way you want it in endless combinations.

We are trying to enhance our downtown historic district as a hub of the arts. ... It's all about local talent, local artists, local musicians. It's about highlighting people in our community.

It's a great hub of activity.

There are some preconceived stereotypes that exist that can serve as an obstacle. But I think it's getting better.