I think 'Desperate Housewives' whetted the appetite for 'Sex and the City' refugees.

Women watch more television than men in general, ... So it kind of makes sense to come up with programming that attracts the viewers most likely to be watching.

The sci-fi, supernatural genre has a more selective appeal,

Moderate successes are good, because if they do better than the shows they replaced, it's still a success for the networks.

The public's appetite for sex enhancers has never been stronger.

We like to eat because it is necessary for survival, just like sex. We have an appetite for both so that we will engage in those behaviors over and over again,