I think a lot of the [tag] studies that have been done prior [to the introduction of near-field tags] are invalid, and they need to be done again. The whole [playing] field has been changed now.


Simon Langford

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A social contract is the way out of this dilemma for corporations that want to lead in the 21st cent...
SIMON MAINWARING
However, it was the great 18th century social philosophers John Locke, Thomas Hobbes, and Jean-Jacqu...
SIMON MAINWARING
Social media demands a lot of us on top of our already demanding lives. So let's disconnect as w...
SIMON MAINWARING
Ensure your employees understand what your brand stands for so they can be your first line of word-o...
SIMON MAINWARING
Not since the digital revolution in the early '90s has technology placed such a comprehensive bu...
SIMON MAINWARING
For a truly effective social campaign, a brand needs to embrace the first principles of marketing, w...
SIMON MAINWARING
More brands are waking up to their social responsibility and doing good work through cause marketing...
SIMON MAINWARING
We need to develop and disseminate an entirely new paradigm and practice of collaboration that super...
SIMON MAINWARING
Brands are facing a new competitive landscape in which self-definition, core values and purpose will...
SIMON MAINWARING
Brands are faced with the daily challenge of massively scaling their outreach in order to build pers...
SIMON MAINWARING
Effectively, change is almost impossible without industry-wide collaboration, cooperation and consen...
SIMON MAINWARING
Companies and their brands need to reach out and speak directly to consumers, to honor their values,...
SIMON MAINWARING
More and more companies are reaching out to their suppliers and contractors to work jointly on issue...
SIMON MAINWARING
Define what your brand stands for, its core values and tone of voice, and then communicate consisten...
SIMON MAINWARING
Learning is any change in a system that produces a more or less permanent change in its capacity for...
HERBERT SIMON
Like springs, adaptations can only go downhill.
JOHN SIMON
The evolution of social media into a robust mechanism for social transformation is already visible. ...
SIMON MAINWARING
There's an adage that is an apt description of the new dynamic at work between brands and consum...
SIMON MAINWARING
The role of social media is critical because it helps to spread cognitive dissonance by connecting t...
SIMON MAINWARING
As long as you have capital punishment there is no guarantee that innocent people won't be put t...
PAUL SIMON
There's something about the sound of a train that's very romantic and nostalgic and hopeful.
PAUL SIMON
I'm not in it for the money. I like music. I love to write music. I can't imagine myself not...
PAUL SIMON
I don't feel any pressure from fans. But I'm always in some kind of state of emotional turmo...
PAUL SIMON
I think I have a superior brain and an inferior stature, if you really want to get brutal about it.
PAUL SIMON
The thought that life could be better is woven indelibly into our hearts and our brains.
PAUL SIMON
I'm more interested in what I discover than what I invent.
PAUL SIMON
My whole artistic life has always been about change, change, change, move on, move on. It's the ...
PAUL SIMON
Why am I so soft in the middle when the rest of my life is so hard?
PAUL SIMON
You want to be a writer, don't know how or when? Find a quiet place, use a humble pen.
PAUL SIMON
Faith is an island in the setting sun, But proof is the bottom line for everyone.
PAUL SIMON
My voice is my improvisational instrument, the melody instrument. The guitar is harmonic structure. ...
PAUL SIMON
We've survived by believing our life is going to get better.
PAUL SIMON
I would be willing to do almost anything to make Art happy. I care about our friendship. The only th...
PAUL SIMON
Someone told me it's all happening at the zoo.
PAUL SIMON
I try to open up my heart as much as I can and keep a real keen eye out that I don't get sentime...
PAUL SIMON