I tell them they are amazing people with great experiences and a great culture that will be appreciated in this country.

It is not that people here think (Hispanics) are not a good market, or think they don't have enough economic power to acquire a house. Hispanic people are the ones that don't realize they have rights and they have the power to do it. They just don't know the rights they have because some of them are illegal immigrants. They don't know they can (take out) loans even though they don't have a credit history of even though they are not legal.

I just want to open doors for the Latin community and for people to understand that there are many opportunities for them if they can communicate. Not just in real estate. (Hispanics) are a great market for restaurants, for stores, even for the YMCA.

The bad thing about this flap is that people will point a finger at Salt Lake City and a culture that should not be credited that way. People will say it's Salt Lake City, but somebody made a business decision. It has nothing to do with Salt Lake City. It has to do with Jordan Commons management.

It will deal with the culture of those people rather than with our contacts as Americans with those cultures,

But if you can build a culture whereby people are empowered and they want to be empowered, it will work. It sounds like it's working for this particular company.