I struggle to think of any other retailers that attract that sort of excitement, those near-riots.

We need to regroup quickly. We've got our district stretch coming up and we can't continue to struggle like we have been.

It's their time of year. They get into the excitement of the crowds. We don't wrestle in front of big crowds like this during the year, but when we do, they want people to show what Delbarton is all about.

It's super-competitive out there. There's a lot of tickets to move, and this is a way to create excitement for the tour. It's capitalism. It's America. It's 2005.

This is really brand new, and we're floored at all the excitement.

There's a feeling of excitement, and a little bit of the unknown.