I see myself in this campaign as a kind of goodwill ambassador,

This could be a nursing home manager or a Goodwill manager.

Do your little bit of good where you are; its those little bits of good put together that overwhelm the world.

[Chang is looking forward to the 2008 Olympics in Beijing. He served as a Goodwill Ambassador for China, helping the nation get the bid.] It's very exciting, ... It will be great for China to show the world what it can do.

There is not a huge reserve of goodwill at the moment. It is so far off from a meaningful relationship.

Both sides must show signs of goodwill if they want the talks to proceed and come up with meaningful, sincere and long-lasting agreements.